At Mount Vernon, we are building something exceptional. Everything we do as a school impacts what people think of us. From what takes place inside the classroom to what is seen on our campus -- from a simple Tweet to a full-blown advertising campaign -- it is all a reflection of our school’s brand which is measured by what people know about us and feel about us through our own communications. Much more than a logo or footprint, our brand is our message...it’s our story...and it must be managed with great care.
These standards are important components to maintaining consistency as we communicate with our community. A clear message is critical, as it presents the School with a strong message and a unified vision.
A thorough understanding of the elements is important. Deviation may create confusion and dilute the brand identity of the School.
Thus, we have crafted a Brand and Style Guide (BSG) for communication on behalf of the school. Please adhere to these standards. The BSG is updated every school year to stay relevant and current with modern design trends.